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Brent Coker Digital Marketing Expert

Why Can’t I Get Anything Done?

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People are working from home, but can’t concentrate. And it’s not the kids or the dog.

Brent Coker’s Blog

Brent Coker Digital Marketing Expert

Why Can’t I Get Anything Done?

/
People are working from home, but can’t concentrate. And it’s not the kids or the dog.
Economic Suspension What It Is and Why We Urgently Need It

Economic Suspension: What It Is and Why We Urgently Need It

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It was only a month ago when Scott Morrison boasted about his…
How to choose the best marketing keynote speakers for your event

How to Choose the Best Marketing Keynote Speakers for Your Event

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This article is to help conference organisers, event organisers,…
Will coronavirus cause a global recession?

Will Coronavirus Cause a Global Recession?

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As of 26 February 2020, the Coronavirus continues to spread…
THE PROBLEM WITH CONVERSION RATE

The Problem with Conversion Rate

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What’s the number 1 metric Digital Marketers talk about? Conversion…
CREATING NEGATIVE MOTIVES TO SHARE

The Biggest Mistake in Content Marketing: Creating Negative Motives to Share

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For viral content to succeed, it must create strong motives to…
THE PSYCHOLOGY OF COLOUR IN MARKETING
Exercising Together Speeds up Bonding

Want to Get to know Someone Better? Our New Research Suggests Exercising Together Speeds up Bonding

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There are times when we want to get to know someone quickly…
Dr Brent Coker's Going Viral Framework

Dr Coker’s Going Viral Marketing Framework

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What makes content sharable? What are the psychological…
PRICE DISCOUNT OR MORE FOR FREE?

Price Discount or More for Free?

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Is it better to offer more of a product for free, or offer a…
The Service Recovery Paradox

The Service Recovery Paradox

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What do you do about negative feedback online. Delete it? If…
HOW TO USE AFFINITY TO INCREASE CONTENT ENGAGEMENT

How to use Affinity to Increase Content Engagement

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When you create content to post online, what’s the number…
LinkedIn Captions

How to Automatically Add Subtitles to Your LinkedIn Video (for free)

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You should always add subtitles to your video because (1) most…
THE PROBLEM WITH BLOCKCHAIN IN AUSTRALIA

The Problem with Blockchain in Australia

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We expect that the range of potential applications of DLT (Blockchain)…
FIDGET SPINNERS - WHY THEY'VE GONE VIRAL

Fidget Spinners – Why they’ve gone viral

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"Daaad. Can eye have a fidget spinner? Please?" Said my kids,…
HOW SOCIAL CURRENCY DRIVES CONTENT ENGAGEMENT

How Social Currency drives Content Engagement

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Think about how many jokes you’ve heard in your lifetime. Dozens?…
3 things you should NEVER put on your website

Stopping customer defection: 3 things you should NEVER put on your website

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Sifting through the Webreep Data over the past 12 months, I…
how-to-increase-purchase-decision-accuracy

The order you read reviews affects your decision accuracy

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I published in the Journal of Economic Psychology research showing…