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How to use Affinity to Increase Content Engagement

How to use Affinity to Increase Content Engagement

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When you create content to post online, what’s the number…

Brent Coker’s Blog

The problem with conversion rate

The Problem with Conversion Rate

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What’s the number 1 metric Digital Marketers talk about? Conversion…
The Biggest Mistake in Content Marketing Creating Negative Motives to Share.

The Biggest Mistake in Content Marketing: Creating Negative Motives to Share

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For viral content to succeed, it must create strong motives to…
Want to Get to know Someone Better? New Research Suggests Exercising Together Speeds up Bonding

Want to Get to know Someone Better? Our New Research Suggests Exercising Together Speeds up Bonding

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There are times when we want to get to know someone quickly…
Dr Brent Coker's Going Viral Framework

Dr Coker’s Going Viral Marketing Framework

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What makes content sharable? What are the psychological…
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Price Discount or More for Free?

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Is it better to offer more of a product for free, or offer a…
The Service Recovery Paradox

The Service Recovery Paradox

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What do you do about negative feedback online. Delete it? If…
How to use Affinity to Increase Content Engagement

How to use Affinity to Increase Content Engagement

/
When you create content to post online, what’s the number…
LinkedIn Captions

How to Automatically Add Subtitles to Your LinkedIn Video (for free)

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You should always add subtitles to your video because (1) most…
The Problem with Blockchain in Australia

The Problem with Blockchain in Australia

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We expect that the range of potential applications of DLT (Blockchain)…
drives Content Engagement

How Social Currency drives Content Engagement

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Think about how many jokes you’ve heard in your lifetime. Dozens?…
how-to-increase-purchase-decision-accuracy

The order you read reviews affects your decision accuracy

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I published in the Journal of Economic Psychology research showing…