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What makes content, or a brand or idea, go viral?

In this Masterclass you’ll learn the science behind why things go viral, the psychology
of building a strong brand, and how to create messages that people can’t resist sharing.

Chapter 1: Introduction

Dr Brent Coker has been researching why things go viral for over decade. Now he wants to share what he has learned. To survive and grow you have to build a strong brand – and that means making content that spreads.

Chapter 1 Play Video

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Running time: 8:57

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 2: Going Viral

What’s the key to making something go viral? Brent discusses the myth of controversy, and the fundamentals of creating shareable content.

Chapter 2 Play Video

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Running time: 4:34

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 3: Emotions part 1

Why is it that when we experience something memorable it causes us to tell others? The answer is because of emotions. Learn how to create strong emotions in your content to drive sustained sharing.

Chapter 3 Play Video

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Running time: 8:27

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 4: Emotions part II

Emotions are important for getting your message shared, but how do you transmit them? Brent discusses emotion transmission, and the role of music and memories.

Chapter 4 Play Video

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Running time: 9:35

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 5: Grabbing and keeping Attention

Fundamental to viral marketing is grabbing and keeping people’s attention. Brent discusses how to create anticipation and the role of storytelling.

Chapter 5 Play Video

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Running time: 7:15

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 6: Self enhancement

Why do people share some content but not others? Learn the psychology behind sharing, and the role of membership cues and core values.

Chapter 6 Play Video

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Running time: 10:40

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 7: Underdog strategy

One of the most powerful strategies a brand can use to create word of mouth and viral spread is underdog strategy. Brent shares how to make one.

Chapter 7 Play Video

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Running time: 9:04

Lesson Plan

Transcript, action plan, and bonus material
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Chapter 8: Closing thoughts

Brent shares what he wants you to take away from this masterclass, and what you need to do next.

Chapter 8 Play Video

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Running time: 5:44

Lesson Plan

Transcript, action plan, and bonus material
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