I’m author of Going Viral, a Keynote Speaker, and an Academic
Going Viral and Building a Strong Brand
Hi I’m Brent. I’m an academic (my PhD is in online consumer psychology). For the past decade I’ve been researching why ideas spread, and what causes people to share. In 2011 I developed the ‘bump’ algorithm that predicts the spread of memes and video ads, and a few years later I wrote a book to summarise what I learned about Viral Marketing.
If you’re interested in this stuff, I recommend you watch my Masterclass on Viral Marketing – “Virology“. Make sure you check out the workbooks – they have bonus material that you won’t find anywhere else!