Hi I’m Brent. I’m an academic (my PhD is in online consumer psychology) and business success enthusiast (Co-founder of Cape and Deloosh). For the past decade I’ve been researching what causes word of mouth, how to create content that drives sharing, and the secrets behind the world’s most interesting brands.
In 2011 I developed the ‘bump’ algorithm that predicts the spread of memes and video ads, and a few years later I wrote a book to summarize what I learned about Viral Marketing.
If you’re interested in Viral Marketing, I recommend you watch my Masterclass “Virology“. Make sure you check out the workbooks – they have bonus material that you won’t find anywhere else!