What makes content, or a brand or idea, go viral?
In this Masterclass you’ll learn the science behind why things go viral, the psychology
of building a strong brand, and how to create messages that people can’t resist sharing.
Chapter 1: Introduction
Dr Brent Coker has been researching why things go viral for over decade. Now he wants to share what he has learned. To survive and grow you have to build a strong brand – and that means making content that spreads.
Running time: 8:57
Transcript, action plan, and bonus material
Chapter 3: Emotions part 1