I’m an academic at the University of Melbourne where I specialise in Digital Marketing with a focus on Viral Marketing, ‘Hero Brands’ and consumer decision making and judgement models.

I have authored many articles published in trade press outlets and top-tier academic journals such as the Journal of Retailing and Marketing Magazine, and I’m author of the popular book ‘Going Viral’ (Pearson UK).

My research and opinions have been reported and published internationally (mostly viral marketing), including the New York Times, The Guardian, Scientific American, and the Washington Post, to name a few.

I have consulted to blue chip organisations including Qantas, IBM, and Oticon, and I have been an invited speaker at events around the world including Rocketspace, Mumbrella, and NerdNite.