The psychology of colour in marketing
Colour is important for Marketers. It enhances brand expectations, increases engagement, affects perceptions of time, affects moods and feelings, and even influences recognition and memory.
It is important that Marketers focus on imprinting strong associations in their marketing efforts, and decisions on which colours to use in your branding, media assets, and content should not be taken lightly.
I recently reviewed the academic literature on colour, particularly empirical and experimental studies, and have summarized the findings in these plaques.
I hope these plaques are useful for you.
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Another angle to think on this palette and history, in the color quest, is to consider geography and culture. This is cool and also Western & Contemporary.