Brand Strategy

I am a content marketing and social activation specialist. One of my biggest strengths is building strong brands through sophisticated word-of-mouth marketing campaigns.

I work with the talented folks at Cape to craft ‘hybrid campaigns’ that are designed to activate social engagement and imprint strong, favourable brand associations.

“Brent’s work will help you improve your odds substantially.”

I help brands tell a better story.

Corporate Training

I run on-site corporate workshops on digital marketing strategy and brand strategy both in Australia and abroad. Workshops are usually customised and may run from half day through to three days. Ongoing team training is also an option.

All my workshops are customised according to the industry and client.

I consider myself first and foremost a teacher. Over the past 15 years I’ve taught Digital Marketing and Social Media Strategy executive education classes at the University of Melbourne and recently the MBA at Melbourne Business School. I am a pioneer of Digital Marketing, founding a dot-com in the late 90s, and completing one of the first PhDs in ecommerce.

Sample curriculum topics: Content Strategy, SEO/SEM, Social Media Marketing, Brand Recall, Influencer Marketing, Viral marketing techniques and application, online consumer psychology, digital brand building.

Brands I have helped


Download a Free Chapter

Brent Coker Going Viral Book

Watch the ‘Virology’ Viral Marketing Masterclass

content marketing consultant