Expert Testimony, Deposition Work, Affidavit and Report Writing, Conclave and Other

Any reports prepared by Dr Coker are supported by peer reviewed academic research, established academic theory, industry standards, and other relevant logical evidence. Specific areas of expertise include:

• Branding and advertising
• Influencer Marketing
• E-commerce, internet, and digital business models
• Online consumer behaviour and perception psychology
• Online branding, including brand crisis and equity damage
• Consumer psychology and marketing perception
• Internet history
• Mobile apps and mobile business model development and deployment
• Digital marketing practice, including black hat, spam, hacking, and advertising
• Software and SAAS design (information systems and architecture)
• UI Design, colour theory, Search Engine results interpretation
• SEO, SEM, and Digital Advertising Practice

Nature and Details of Expertise

Dr Coker is an academic at the University of Melbourne. His research and teaching specialises in Digital Marketing and Consumer Behaviour (consumer psychology). His PhD is in the field of Information Systems/Electronic Commerce (His PhD thesis was titled: “Predicating Internet Purchasing Intention”), using an experimental consumer psychology methodology.

Dr Coker has been employed full time as a researcher and teaching academic at the University of Melbourne since 2008. His role at University involves researching and publishing new knowledge in the field of Marketing, mostly in the area of consumer behavior. He teaches mostly Digital Business and Marketing subjects to undergraduate and postgraduate students, though has also taught subjects including business-to-business marketing, brand management, and channel marketing.

His research focuses specifically on consumer behavior (His PhD thesis was titled: “Predicating Internet Purchasing Intention”). Dr Coker’s knowledge and area of expertise is somewhat unique since his training transcends the fields of marketing and technology. During his PhD training, one of his supervisors was from the field of marketing, while his other supervisor was from the field of information systems.

Dr Coker founded the dot-com “Fernland” in 1998, and is currently founding director of Deloosh Pty Ltd – a technology and market research company. He is also inventor of the web analytics tool “Webreep” (https://en.wikipedia.org/wiki/Webreep_Model) which was the first web app to detect and measure website dissatisfaction.

Dr Coker was awarded the prestigious “Best Entrepreneurial Educator of The Year” by the Business and Higher Education Round Table in 2012 (presented by Sen. Hon Chris Evans—National Award), and from 2012-2013 wrote a monthly column for Business Solutions magazine. His more scholarly research has been published in high impact international peer reviewed academic journals including: The Journal of Retailing, European Journal of Marketing, and the Journal of Economic Psychology.

He has consulted to several companies on the topic of consumer behavior and technology including Qantas, IBM, and Oticon to name a few. He has been researching and consulting on consumer behavior and how consumers make purchasing decisions and digital business full-time since 2003.