Dr Brent Coker
Marketing, Technology, & Electronic Commerce
Testimony & Opinion
TEL: +61 3 83441933
Dr Coker has a PhD in electronic commerce and information systems (2007). His research focusses on consumer behaviour within the realm of psychology, and digital business models and marketing. He currently teaches Digital Marketing and Digital Business Models at the University of Melbourne.
Dr Coker’s aim is to provide expert and impartial unbiased opinions to the courts.
Dr Coker can prepare scientific reports pertaining to consumer behaviour, branding, and Digital Marketing and technology related topics, based on scientific findings published in academic peer reviewed journals, and other third party relevant research. Any opinions expressed by Dr Coker are supported by peer reviewed academic research, established academic theory, industry standards, and other relevant logical evidence.
Dr Coker’s award winning research into digital marketing and consumer behaviour has been published in top peer reviewed academic journals, beginning in 2004 when his research into the integration of the internet into business models won Best Paper Award at the 15th Australasian Conference on Information Systems (ACIS). In the late 1990s Dr Coker had a dot-com (fernland.com), and he is currently director of Deloosh Pty Ltd, inventor of the web analytics tool ‘Webreep”, and author of the book “Going Viral” (Pearson UK).
He is a member of the North American Association for Consumer Research, and the Australian Institute of Marketing. Available for expert witness work, consultation, and advisement in Australia and internationally.